Focus Your Resume on Your Audience and Purpose
When deciding what to include in your resume, always remember these seven important guidelines for creating a dynamite resume:
- View your resume as your personal advertisement, one that should follow the principles of good advertising.
- Focus on the purpose of your resume - to get a job interview.
- Take the offensive by developing a resume that structures the reader's thinking around your objective, qualifications, strengths, and projections of future performance.
- Make your resume generate positive thinking rather than raise negative questions or confuse the reader.
- Create an employer-centered resume that focuses on the needs of your audience.
- Communicate clearly what it is you have done and then stress what you want to do and can do for the reader.
- Always be honest without being stupid. Stress your positives. Do not volunteer nor confess your negatives.
SOURCE: Adapted from Carl S. Savino, Major, USAR (Ret.), and Ronald L. Krannich, Ph.D., Military-to-Civilian Resumes and Letters (Impact Publications, 2007), pages 31-32. All rights reserved.